The Business Marketing Course: Managing in Complex Networks (Paperback)

Review

“…the authors lead us through the subject in a clear and concise way.” (Times Higher Education Supplement, 23rd February 2007)

The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form.  The book provides complete coverage of the role of business relationships and networks in domestic and international business – (more…)

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Tags: Business, Complex, Course, Managing, Marketing, Networks, Paperback

This entry was posted on January 10, 2010 at January 10, 2010 and is filed under Network Marketing. You can follow any responses to this entry through the RSS 2.0 feed.