I’m about to tell you to discard almost everything you’ve heard about network marketing. Multilevel marketing, also known as mlm or network marketing, is a specialized niche of sales that has the potential to catapult you into five figure monthly earnings, but only if you understand it and approach your marketing seriously. The fact is, most of what you’ve heard about network marketing is misconception, some of it fostered by recruiters and some of it by detractors. Here are the five most common myths about network marketing and how they can trip you up.

1. Network marketing – isn’t that just like a pyramid scheme?

Pyramid schemes are illegal investment schemes that involve no product – or more precisely, the investment scheme itself is the product. Network marketing, on the other hand, is a way to sell a product through word of mouth. As in any other business, the more people you have working for you and selling product, the more money you will make. Developing your network will build your income, but only if you are basing it on a solid product that people want to buy.

2. Network marketing is a get-rich quick scheme.

Few people will ‘get rich’ and fewer will get rich quick. Like any other home business, a network marketing business takes time to grow. You won’t see those five figure incomes the first month you’re in business. You’ll have to put in the time to develop your network and build it into a successful sales team before you’ll start to see a consistent stream of income.

3. Network marketing is so simple that anyone can do it.

If that were true, then network marketing wouldn’t show a 95% failure rate. The truth is that network marketing requires hard work, dedication and developing specialized skills in both sales and management – because you won’t really start seeing real money until you are managing a team of successful sales and management people.

4. The only way to succeed in network marketing is to sign up your friends and neighbors.

If you’re relying on ‘warm prospects’ – your friends, neighbors and acquaintances – you’re going to run out of sales and recruitment prospects pretty darn fast. The only way to make real money in network or mlm is to extend your network and learn to generate sales leads.

5. You can make a lot of money in network marketing without selling.

Like it or not, if you’re joining a mlm, you’ll be selling. It’s a matter of what you’re actually selling. The biggest mistake that most new network marketers make is concentrating on building a downline before building a market.

Look at it this way. In a reputable mlm, you’ll have at least two income streams. The first will be commissions on your own sales. The second will be residual income from sales made by your team. That second stream will be enhanced if and when your team members begin building teams of their own. When you first start in network marketing, your most significant income stream will come from your own sales commissions. As you build your team, more and more of your income will come from the second stream – and the size of that stream depends on you being able to teach those beneath you how to sell the product and train others to sell the product. How can you teach your team members to do something you haven’t done yourself?

There is certainly money to be made in network marketing. If there weren’t, mlm schemes wouldn’t be so prevalent. The key to succeeding in network marketing is in working, and working hard. There are no shortcuts, only sure roads to success.

Nine out of 10 people who fill out a network marketing application will fail to build a viable business. Among that number will be people who do not take action and people who build a business yet experience a true business collapse.

The oft-quoted statistic allegedly from the Small Business Administration(SBA) that 9 out of 10 of all businesses fail within 10 years by comparison is not true.

According Brian Headd?s article from Small Business Economics 21:51-61, 2003: Redefining Business Success: Distinguishing between Closure and Failure, 66% of conventional businesses survive 2 years or more, 50% survive four years or more and 40% survive six years or more. Traditional small businesses do far better than the 90% failure rate quoted by people in the network marketing industry.

What is the difference? Is the network marketing model itself faulty? Many familiar sales models use the same business model as network marketing. Real estate sales are a prime example. Many top sales people across the automotive, pharmaceutical, travel and other industries have as their main responsibility to recruit and train sales people and in return are paid commissions based on the performance of their teams. It is not the model.

What is it then? Why do so many people fail in network marketing?

Working with people over the past 5 years and in speaking with other successful network marketers during the same time, I have been able to come up with 5 reasons:

1) The cost of entry is too low: The typical start up costs can range from 0 to $1500 dollars. Imagine the person who decides to open a traditional business and has to invest tens of thousands of dollars to do so. How might that person differ from the person who can put their business start up on a credit card? The person seeking to open a conventional business where the investment is high will develop a business plan. That plan will include a skills assessment, expected expenditures and projected revenues. If the prospective business owner realizes they have a skill deficit that is material to their business success, they will either set to work learning that skill before opening their business or they will provide funding and a plan to acquire that skill while they are in the planning stages and before they open for business. Now imagine the person who can simply put their start up costs on their credit card. For the majority of network marketers there is no planning beyond the initial start up. Most never ask of their sponsors or themselves what they may need to be successful other than the initial start op costs. They never ask what skills they lack. There are on-going business costs in addition to the start up costs and those costs can range from $100 to $500 dollars per month. Many do not make provision for on-going expenses. On-going business expenses tend to be regarded as expenses akin to the cable bill rather than investments in their business. The low start up, then, can be a stumbling block to success in business.

2) Lack of appropriate training: Unfortunately many companies and teams do not offer training beyond corporate events. In order to be successful network marketers must master a simple formula, the Inviting Formula, and they must use that formula 30 to 60 times per month. Without this formula many new and seasoned network marketers will invite the wrong prospects to review their information and find themselves disappointed by the results. The Inviting Formula is simple to learn and implement. Why is there so little training available in network marketing? I believe the reason can be found in the very reasons why people get started in network marketing. Take the wage earner who wants to fire his boss. He never wants anyone to tell him what to do again; he hates his boss and wants to be free. Take the corporate executive and the entrepreneur both of whom are tired of managing people and are looking to build a fleet of independent business owners that they never have to manage. Put both groups of people together in what is fundamentally a people business and what do you get? People who find that they have to do what they were trying to get away from in order to be successful and become free! YIKES!

3) Too many people are looking for the big income score and fail to appreciate the smaller sums of income they earn along the way. Most people get started in network marketing because of the big income claims. They want the six figures. If they don?t get ?em they quit. Here is a statistic that will knock your socks off. Anyone grossing $30,000 per year or more with their respective company is among the top 3% of income earners for their company. Here is another fact. The income earned through network marketing is tax-advantaged income. Income earned through a job is not. Anyone earning an additional $30,000 dollars per year in tax-advantaged income who fails to make significant strides in improving their wealth will never improve their wealth with $100,000 per year. Finally, the road to earning and keeping six figures and beyond is a 5 to 10 year process and there is no way around it. It is a process that requires growth and change in the areas of personal finance, emotional maturity, spiritual maturity, and personal association.

4) Low EQ, failed expectations, too much hype in the industry: Looks like I jumbled 3 different ideas into one point but they are actually all related. There is a lot of hype in the industry. Joe Smith the waiter to went from 0 to six figures in a year. Of course Joe Smith and his company forgot to mention that all of Joe?s family were involved in the industry of network marketing, that all were successful, and that Joe was working as a waiter just to figure out what his options were. That skills are required is just one of the ?inconvenient truths? of network marketing. The hype leads invariably to failed expectations. If people understand at the start that network marketing is really a business that requires a skill set fewer people would get started and more people would be successful. The organizations created would move from vertical sales organizations to consumer-based organizations as more people seek to become product users rather than business owners. Network marketing itself is an industry that attracts too many people who desire instant gratification. Daniel Goldman described the Emotional Quotient or EQ in his book Emotional Intelligence. He found that the greatest determinant of long term success was one?s ability to delay gratification.

5) Money In, Money Out: Many people treat Network Marketing as a Money in, Money out proposition. Imagine a black box. On one side of the box is the word ?IN? in bold letters. On the other side is the word ?OUT? in bold letters. It would be easy to think that just because you put money in, you should get money out. Investments rarely work out that way. See the trouble is that ?black box?. Something goes on in that black box that transforms inputs into outputs and therein lies the rub. As an illustration, I was on the phone with a prospect the other day. He said, ?I have been scammed so many times, what I need is a person who will work with me, show me the ropes, train me?are you that person?? My response was, ?yes, we have a training program that begins with our training manual. We have weekly calls and I will be meeting with you a couple of times per week and giving you assignments each time we meet. You won?t progress unless you do the assignments and attend the training calls?are you that person?? Stone cold silence. He never did answer my question. With my first company, I received motivational materials at a cost of $60 dollars per month but no training. In my second program there was training galore that I didn?t take advantage of. I thought my team?s system would build my business for me. When I realized that it wouldn?t, I had a choice, quit or continue. In order to continue I had to ask myself some questions, among them, What skill or skills do I lack? There are 2 skills required in network marketing A) the skill of inviting which has embedded in it the stills of listening, sorting and sifting and B) The skill of training which requires the skills of boundary setting and the skill of setting expectations. I lacked the skill of inviting. I learned my profession through experimentation, direct observation and practicing. I applied those same strategies to learning the skill of inviting and I went from sporadic checks to consistently earning multiple 4 figures per month.

There are many reasons why people fail in network marketing.
However, instead of looking into each of these causes, the purpose of this article is to explain what people MUST know when they start their network marketing business so that they will have a better chance to succeed.
This is what you must know in order to succeed in your network marketing business:
1) What is your “job” scope?
2) What is expected of you in your “job”?
3) What you should expect in your “job”?
Network marketing is a business and not a job! In fact, in the network marketing or MLM circle, the acronym J.O.B. stands for:
- Just Obey Boss (Work on a job and take orders from the boss.)
- Just Over Broke (Work on a job, get paid, and after you pay all your bills, you’ll be just over broke.)
- Journey Of the Broke (Work on a job and you’ll likely end up broke after working their whole life!)
- Jump Out of Bed (Hit the alarm clock and jump out of bed each morning to get yourself ready for another day’s work.)
So, what am I talking about?
WHAT IS YOUR “JOB” SCOPE?
Say, you check out a job on a classified ad. You’ll be looking at the job title and then the job description. Some ads are so small that you really wonder what’s involved. So, you write that perfect job application letter, update your resume and secure your interview. And besides the salary that you’d most interested in, you’d be finding out the duties and responsibilities of the job.
Bottom line: You know the scope of your job when you get one.
Now, when you start out in your network marketing business, do you know your “job” scope?
As a network marketer, this is your “job” scope:
- Understand your product and offerings
> Learn about the products especially those that you want to focus on (if your company offers a wide range)
> Find out the unique selling proposition of your products. In other words, what are the benefits of your products?
> Be a product of your products so as to know their pros and cons and you’ll be able to share from first-hand experience.
- Understand the company, its mission and vision
> Find out when and how was the company started
> Find out who owns it and who’s who in the management team
> Find out where are the regional offices (if any) and visit some of them if possible
> Know the company’s mission and its vision
- Understand the compensation plan
> Study the compensation plan and know how to explain to others clearly
> Know the merits of your company’s compensation plan and how it compare with other compensation plans.
- Understand the network marketing industry
> Find out about the network marketing industry and how it started
> Study the difference between legitimate network marketing and illegal pyramids
- Build your network through duplication
> Realize that network marketing is not sales but a “people” business
> Build your network through your circle of influence and relationship, friendship, partnership and leadership
> Provide training and support to duplicate your downline business partners
> Multiply your efforts so as to grow your business exponentially through the power of LEVERAGE
WHAT IS EXPECTED OF YOU IN YOUR “JOB”?
Once you got that job and started working, you are expected to learn and pick up your skills from your seniors and your peers and even from your subordinates.
It is in fact not much different in network marketing. And these are the things that are expected of you:
- To get into a “business” mind set
> Realize that since this is a business, you must take responsibility as a business owner
> As you are your own boss, you owe it to no one except yourself whether you succeed or fail
> A business takes time to grow, so be patient with yourself
> Network marketing is a “get rich sure” and not a “get rich quick” business
- To practice the “success” mind set
> Set your goals and plan your strategy, then take action
> When you do not get the results you want, don’t give up easily but adjust your strategy and take action again
> Keep adjusting your strategy as necessary to achieve the results you want
> In this business, you cannot fail if you practice the “success” mind set
- To have the right attitudes
> In network marketing, you can only succeed if you help others succeed
> Use less of “I, me, myself” and think about how you can add value to your prospects and partners
> Be prepared to walk the extra mile and get busy once your network starts to grow
> How fast your network grows depends on you as you are the leader of your own network
> Whatever you DO, not whatever you say, is duplicated by your network
- To learn the “business” skills
> It’s not money that makes you rich, it’s business skills
> Learn the basic business skills that you need to make this business work
> These are essentially inter-personal and communication skills encompassing prospecting, inviting, presenting, closing, following up, training and support
- To share the business with others
> If you had started a traditional business with $100,000, would you open your door to do business everyday? Yes, of course.
> Network marketing is a word of mouth business. Thus, to do business means you simply tell others about your products or services.
> When you share your business everyday, you are in fact opening your door to do business everyday.
> Sharing your business is just making a referral. Do not confuse it with selling. A good example is to refer a friend to a restaurant because you thought the food was great. However, you most likely won’t know how they cook or what ingredients the chefs use. You just loved the taste of the food or perhaps the service there.
WHAT YOU SHOULD EXPECT IN YOUR “JOB”?
Once you got that job and started working, you are expected to learn and pick up your skills as soon as possible but not instantly. (Unless of course you already have relevant experience in a previous similar job.) So, you actually go through a probation period of 3, 6, 12 or even 24 months. And then, initially, there’s so much to learn and so exciting. However, this wears out as time goes by…
It is in fact not much different in network marketing. And these are the things that you should expect:
- There is a learning curve
> No matter how simple your product or compensation plan seems, there is simply a learning curve
> If you are starting network marketing from scratch, you need time to learn and develop the “business” and “success” mind sets as well as your “business” skills.
- Your initial excitement will not last long
> Your initial excitement when you join a network marketing company can only last for 1 to 2 months
> So, you need to maintain your enthusiasm by building your belief and commitment by attending meetings, training, reading or listening to audio, etc
- Replenishment is necessary
> People come and people will go whether in jobs or in network marketing
> As this is inevitable, you need to constantly replenish your network by sponsoring new people till you reach a critical mass whereby the growth in your network exceeds the attrition rate. I have written an article, “How To Create A Surefire Stream Of Prospects For Your Network Marketing Business” which you can download from http://www.rogerloh.com/mlmtips
- There will always be rejection
> No one has a 100% record in sponsoring no matter how good they are.
> Realize that rejection is part of the “job” and that they are rejecting the opportunity, not you
> Dismiss the rejection by chanting, “Some will, some won’t, so what, someone else is waiting”
> There are many reasons why people reject your business opportunity. It could be due to money, time, family or personal problems, fear of rejection, fear of failure, etc.
> There is a ratio like 1 in 10 will join you after you share your business with them. So, the key is to share with as many people as possible. And the good news is that your ratio will increase.
To recap, this is what you must know in order to succeed in your network marketing business:
1) What is your “job” scope?
2) What is expected of you in your “job”?
3) What you should expect in your “job”?
In summary, your job is to share your business through word of mouth with your family and friends. So, learn to share as much as you can and you will get better each time.
However, the decision to join you or not lies with them, not you

Network Marketing is a phenomenon of recent times. It is also popularly known as Multi Level Marketing. It aims at increasing profits and returns. When you join a network marketing program, your introducer constitutes your upline. The people you introduce into the network marketing business are called your downline. It involves identifying people who can contribute to the success of the business and introducing them into the business. Network marketing success depends on the quality of people involved, the kind of efforts put in and the marketing skills of people involved.
There is no clear roadmap to network marketing success. As such there are no dos and do nots that will guarantee success if followed. It is difficult to identify methods and techniques that lead to network marketing success. Some techniques work for certain businesses and people and other techniques work for others. However, network marketing success is not an illusion. By following in the footsteps of successful network marketers and studying their methods and principles used, the ordinary person, new to network marketing can taste success as well. Let us now examine certain principles that have helped network marketers in the past to taste success.
Persistence
The key element in network marketing success is persistence. You need to “keep on keeping on.” After being in the network marketing game for a while you have a downline large enough to study its statistics. Network marketers generally find in their downline that 95% of the downline is doing nothing at all. Only 5% of the downline is actively working towards sales. This makes it all important to support that 5% in their efforts.
An active and effective promotion campaign continues to bring in active members. By supporting the 5% that are actively making efforts, you can ensure that though small in the percentage game your active 5% prove large in the numbers game. It does not take rocket science to figure out that those who are actively persistent will achieve success. This fact is borne out through statistics as well. Those who are persistent and are with a network marketing company for 10 years or more reach the highest levels of its compensation package.
Patience
Patience is an all important virtue in the network marketing game. You need to be patient and at it for a year before that awesome power of geometric growth sets in. The cent a day example is illustrative here. If you were to save a cent on the first day, two on the second, four on the third and so double savings every day, how much would you have with you at the end of 30 days – a bunch of cents? How wrong. You would have $5,368,708 with you at the end of 30 days. That is the power of geometric growth.
Sadly most network marketers fail. This is because they do not exhibit the persistence and the patience to succeed in the network marketing game. They do not constantly promote their business as they really should. To become successful in network marketing, focus on patience and persistence and also on promotion.
Self Improvement and Development
In network marketing self improvement and development are crucial. Successful network marketers always improve upon themselves and develop themselves. In the intrinsic nature of leaders is the drive to offer value to other people. This drive reflects itself in successful network marketers. They create more value in themselves and are thus able to offer value to their prospects. Network marketers who succeed are always networking. Some of them keep lists of every single person they have met. Heavy hitters lists, direct mailing lists, they have all sorts of lists. This way if ever the time came that they needed a new company, they would be ready.
Being a Mentor to Others
Motivation is a key ingredient in network marketing success. If you are not motivated, neither will your downline. Successful network marketers always offer their services to their downline. They know that if their downline succeeds, so will they! A successful network marketer calls the downline to ask if they need support and provides it as well.
Conclusion
Network marketing is an exciting new career path that has opened up in the past few decades. Though there is no sure shot way to success in this career, there are certain principles that have given success to those who have lived by them. The most important of these is persistence. Closely related to this is another virtue that brings success in network marketing is patience. People who have persevered and held on to their dream of network marketing success have generally succeeded. Also important to success in network marketing is constant self improvement and development. You also need to develop your downline as their success is your success. With these soft skills at hand there is no reason for you not to achieve network marketing success.

First thing to do is get clear on Network Marketing & MLM. There is no difference between Network Marketing & MLM. They refer to the same thing. It is 2 different ways of expressing the same business model. By network marketing we refer to the fact that we work within a Network of people. By MLM we are referring to the different levels within our organization on which we get paid. MLM has a negative perception & connotation in the media. Network Marketing & MLM are the same thing. Today most people refer to it as Network Marketing.

Network Marketing is a Business Opportunity. You get an opportunity to start your own business and you need to relate to it as such. Most people who fail in Network Marketing because they do not relate to it as a real business. Most Network Marketing companies have a startup cost of $500 or less. Most businesses startup costs are $100,000 or more. The fact that Network Marketing business is a bargain should not be the cause of you treating it like it has no value. You need to be the same way as if you had invested $100,000.

Listen to Robert Kioysaki, author of Rich Dad Poor Dad. He and Donald J. Trump have partnered up to promote Network Marketing.

It is a relationship business; it is about helping people build a business and focusing on customers for your products and services. Network Marketing really is an unseen business and it is all about referral sales. Its something we already do everyday but have not been getting paid for. For example: have you ever referred a good movie or a restaurant to a friend? Did you get paid? Well in Network Marketing or MLM you get paid for referring people to your products & services. Every time you refer someone and every time they pay for the service or product you get a percentage.

That is referred to as residual income. You acquired a customer once and then every time they use the service you get paid, month after month, year after year. Its the same as Jerry Seinfeld, he has stopped making his shows in 1998, yet every time an episode airs on TV he gets paid. Another benefit of this way of doing business is that you have an opportunity to build a team. You recruit others who want to join you as a business partner. Not only do you make money from your customers, you also make a percentage of your team’s customers. Now you are using the key wealth principle of leveraging your time. There is absolutely no limit to the number of people that can join you and no limit on the number of customers you & your team can have. Some companies have “Bonus Plans” in place where you get a bonus when a new Representative joins your business either through you or indirectly through someone you recruited.

Jean Paul Getty, The worlds first Billionaire and founder of Getty oil said “I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.”. This is the basic wealth principle. This how the rich make money and this is the underlying principle in a good Network Marketing company.

It is businesses in which anyone can invest a small sum of money and through sheer tenacity achieve staggering levels of financial reward and personal freedom. But it requires education based on market tested results. The biggest reason why people fail in Network Marketing or MLM is the lack of training. Before joining you must find out what training the company provides and what training & support the person that is recruiting you will provide. Ask them “Are they willing to hold my hand, go shoulder to shoulder and take me through step by step until I am successful”?

Network Marketing does not have giant signs or large offices, yet according to the Direct Selling Association (DSA) over 13 million people in the U.S. are working in the network marketing / direct selling industry.

They usually offer reasonably priced products and services that people consume in a short time. Generally the commission structure is less up-front then the direct sales companies, but it has a benefit that most direct sales companies do not have and that is residual income.

* It costs much less to get involved with this form of business, a few hundred dollars.

* Allows more people to become involved.

* Builds Residual Income.

* Leverages the time of others.

Network marketing is all about sales and distribution, but a different kind of sales. It’s more of a soft sale or recommendation then the hard closing type that you’re accustomed to with the typical salesman or saleswoman in the direct sales. It is also a recruiting business. Network Marketing does not mean No work Marketing. You consistently need to be speaking to 5 – 10 new people per week. You need to share with them the opportunity for them to be in your business as a representative. The more people you talk to the more success you will have. Unless you are willing to speak to people you can not succeed.

The best approach by far in network marketing is a consultative sales approach. This is used very successfully today. What makes it even more successful is when you are offering services that your customers already use and are able to save them money. Over $30 Billion worth of products & services go through Network Marketing annually.

The 5 keys to evaluate a Network Marketing Company:

1.Credibility of the Company

2.Products & Services of the Company

3.Training offered by the Company & Recruiter

4.Compensation plan.

5.Are you allowed to sell your business or leave it your children

Credibility of the company

You want to be sure the company is credible & has integrity. Stay away from companies that are in business less then 5 years. Most Network Marketing companies fail in their first 5 years. Look at the people endorsing the company & owners of the company. Look at the track record & growth of the company for the last 5 years.

Products & Services

If you do not believe in the Network Marking Company’s products and services then you can not succeed with that company. The reason being you need to be true to yourself. If you do not believe in the products & services then how can you possibly authentically refer them to your friends? If you do not feel good about it don’t do it. Remember the example of a good movie or a restaurant.

You then need to evaluate the ease of the sale. Ask yourself the following:

“Do you need to get people to change their spending habits or do they already use product & services you offer” …Ease of change

“Do people need to spend more money? …Cost Savings

“Will they automatically stay a customer month after month or do you have to resell them?” …Customer retention

“What’s the future trend?” …Longevity of Products & Service

Training

This is very important. When you get a new job the company trains you. They usually have someone work with you for a week. It should be the same with the Network Marketing Company. What is the training already in place. Do they have online training, Training manuals, Regional Trainings. How much time is the person recruiting you willing to spend with you.

Compensation Plan

You want the time to understand their compensation plan. When you are evaluating a job, do you ask “How much I will make this year and how much in the future?” Well you want to do the same when looking at the Network Marketing company. Ask the person recruiting you to put a plan together and see how much you can make in your first month, first 6 months, first year and so on. Find out what it takes for you to get qualified to start making money, different promotion levels and the money associated to them. See the detailed Compensation Plan. If you get numbers like up to $3,000 or up to 10% then in my experience you should realistically count on half (50%) of those numbers. I am sure some people get the full 100% of those numbers but during the evaluation of a company you should look at 50%.

Selling the business

If you are investing your time to build a business then you should be able to sell it to someone else or pass it of to your children. Find out if there are any limitations put on you by the Network marketing Company. There may be a small fee but a good company will allow you to sell your business.

The Twelve Power Secrets for Network Marketing Success

By Rod Nichols

My first book, Successful Network Marketing for the 21st Century was an industry best seller for several years and helped tens of thousands of network marketers build successful businesses. However, I always felt there were some key knowledge missing from that book and so, over the last three years, I’ve been working on a new book and today I’m happy to announce that The Twelve Power Secrets for Network Marketing Success has been released through Unlimited Publishing. This is the best book I’ve written on network marketing, as it is packed with millions of dollars worth of ideas for building a large and lucrative network marketing business. In the following article, I’d like to give you a great overview of the book. The information in this article alone could help a fledgling or struggling network marketer turn their business into a money maker, so imagine what the book could do. Please enjoy the article, put the information to work and do as I have and build a lifetime stream of residual income, so that you can have both financial and time freedom.

Here are the twelve power secrets for network marketing success:

Power Secret One: Select the Right Company

During my nearly 29 years of network marketing, I’ve selected the wrong company a number of times. Not that the company was bad, although there were a few that were, but rather they weren’t a good fit for me. Even if a company is growing rapidly, has an amazing product, solid compensation plan, and great marketing materials, it doesn’t mean that it’s right for everyone. The questions you have to ask are: Does the company have the same values as mine? Are they marketing in a way that is suitable to my personality? Do they offer a product or service that I can get passionate about? Is the compensation plan suited to my abilities, time commitment, and talents? Once you answer these and other questions, you will have a better feel for whether a company is right for you and although selecting the right company doesn’t guarantee success, it does drastically increase the odds. The key is to do your due diligence and make a good selection.

Power Secret Two: Pick the Right Sponsor

One of the biggest mistakes I see made in network marketing is picking the wrong sponsor. Typically one of two things happens. Either a person gets sponsored by a friend, family member, or associate, who doesn’t know anything more about building a successful network marketing business than they do. The second option usually happens after a bad experience with the first option and so they begin researching to find a big hitter to sponsor them. The problem with being sponsored by a big hitter is that they don’t always have time to work closely with new people. After all they probably have thousands of people in their network, all needing some level of attention. The key here is to be sponsored by someone who is serious about building a big business and is willing to dedicate the time to help you succeed. It’s also important that your sponsor have similar values and be someone you would enjoy working with very closely. Again, picking the right sponsor doesn’t guarantee success, but it sure helps.

Power Secret Three: Develop Purpose, Goals, and Objectives

Over the years I’ve trained and coached tens of thousands of network marketers and have found that most don’t really know why they are in business. It’s critical to long-term success to have a solid “why” or purpose for being in business. It might be to have more time freedom to enjoy your family or to secure your financial future, so you can give your time to ministry or charity work. It might be to become the largest contributor to a charity or ministry. Whatever your purpose, it needs to be vibrant enough to keep you going during the tough times. Once you have a solid purpose, then you must determine what needs to happen in order to achieve that purpose – these are called goals and are the stepping stones or road signs along the way toward your purpose. Goals need to be written and reviewed daily. Often goals are too big to determine what to do on a daily basis, so you should break them down into manageable activities called objectives. Start each day by reviewing your purpose, goals, and objectives, then start working on the highest priority objectives and you will quickly reach your goals and achieve your purpose.

Power Secret Four: Right Attitudes and Beliefs

Many people fail in network marketing because they don’t have the right attitude. They treat their business like a hobby, working at it whenever time allows, rather than treating it like a business and scheduling regular time for business activities. I’ve also encountered many people in network marketing businesses, who show signs that they believe that what they are doing isn’t quite on the up and up, which makes it difficult for them to talk with people. It’s critical to success in network marketing to build belief in three areas: First, is believing in the network marketing industry (if you are struggling in this area, order my book The Ideal Business, by visiting my web site at www.RodNichols.com and clicking on Store). Second, is believing in your company and the products/services. Third, is believing in yourself as a network marketing business owner. If your belief is not strong in all three areas, success will elude you.

Power Secret Five: Treat it Like a Business, Not a Hobby

What does this mean? Most people who enter the network marketing industry have never run a business, so they don’t know what it means to treat it like a business. The keys are to first have the right attitude and second the right actions. Network marketing is one of the very few businesses that can be built while still employed at something else. The great part is that you keep your current income, while building another stream, which eventually will replace the first source. However, in order to do that, you must do the things that successful business people do. You must be consistent and persistent with your business and work on the most productive activities every day. Finally, you need to make a long-term commitment to your business. I have to laugh when someone says they’ll give it a try for six months or so. I’ve owned businesses, both network marketing and traditional, for many years and I’ve yet to find one that would produce a full-time income within six months, while building it on a part-time basis. Yes, some people earn big time income in network marketing within their first six months, but it’s because they put in a more than full-time effort or already had a massive circle of influence. For the average person, like me and probably you, it’s going to take some time and effort to build your business, but if you do it right for the next few years, you’ll never have to worry about money again.

Power Secret Six: Have a M.A.P.

If you were going to drive your car from Seattle, WA to Orlando, FL, would you just jump on the nearest highway and start driving, in hopes that some day soon you’d reach Orlando? No, that would be ludicrous and yet, that’s how most people build a network marketing business. It’s a journey and you need a M.A.P., which stands for Marketing Action Plan. This plan will guide you from where you are right now to where you want to go in life. It should include your purpose, goals, objectives, marketing strategies, and a daily plan to implement those strategies. That way, you are always on track toward your goals and purpose.

Power Secret Seven: Become a Master Prospector

If you were wandering through a field and stumbled across a goldmine, you would immediately buy the lot, purchase digging equipment, and begin to mine the gold. Well, you have stumbled across a goldmine and it’s in your network marketing business. The key is to prospect for the gold nuggets among your friends, family, co-workers, neighbors, congregation members, people out on the internet, and people you meet out in public. There is a direct relationship between the quantity/quality of prospecting and the amount of money you make, so become a master prospector and watch your income sky rocket.

Power Secret Eight: Treat Different People Differently

If you are treating everyone exactly the same, then you’re missing the boat with 75% of them. There are four basic personalities and although we operate at times in all four, every person functions primarily in one of the four. By understanding the characteristics of each personality, you can better communicate and present to prospects, plus train and support those in your network. Understanding and recognizing the different personalities will increase your sponsoring and retention ratios.

Power Secret Nine: Become a Master Presenter

There is an old saying that says “facts tell and stories sell.” If you want to become a successful network marketer, you must become an excellent story teller. At first, you will tell the stories of successful people in your upline and later you’ll share your own success story. People love to hear stories and will better retain the information you’re presenting. Effective story telling is one part of becoming a master presenter and by becoming one, you will move yourself into the ranks of the top performers in your company.

Power Secret Ten: Become a Savvy Internet Marketer

The basis of network marketing is building networks of people who buy and sell products/services. What better place to build a network of people than on a natural worldwide network called the internet? According to Internet World Stats, which you can view at www.internetworldstats.com/stats.htm, as of 2006 there were a little over one billion people on the internet worldwide and that’s up from 101 million in 1998. As you can see, the internet is growing rapidly and is the place to build a network marketing business. However, it’s easy to get lost or overwhelmed on and by the internet, so the key is to learn how to be a savvy internet network marketer. First, you want to have an effective lead capturing web site with autoresponders that follow-up on your prospects. Second, you’ll need an effective database or contact management system that helps you remember to follow-up personally with qualified prospects. Third, you want to have an excellent online presentation system including web site based presentations in flash or video and live webinars. Fourth, you’ll need to have a pass-coded training web site that takes your new associates through some basic training. From there you’ll want to learn about funded business proposals (check out my new funded business proposal system www.the2percentplan.com/plus), pay-per-click advertising, and social marketing. Becoming a savvy internet marketer will add a number of effective business building weapons to your arsenal and help you build a large and lucrative business.

Power Secret Eleven: Develop Leaders

When I joined the industry in 1979, I was taught that if a person could fog a mirror I should attempt to sponsor them. Well, it’s one thing to sponsor a bunch of people and it’s something completely different to develop leaders. Leaders will duplicate, causing expansion of your network without any effort on your part. Leaders will attract other leaders and potential leaders, so learn how to identify and sponsor leaders, plus how to train and develop them. Once you’ve developed several organizations that have at least one leader, you will have a solid base for building a long-term walk-away residual income.

Power Secret Twelve: The Ultimate Power Secret

This is actually the most important of the power secrets. You can effectively use the other eleven and without the ultimate power secret you will still only enjoy marginal results. This is the difference between a double A battery and 220volts of electricity. In fact, the ultimate secret is the real power behind every success. Think about your computer. You could have the latest, greatest, and most powerful computer made by man, but if you don’t plug it into the wall and power it up, the computer is useless. Once you plug into the ultimate power source, amazing things will begin to happen – leaders will be attracted to you and your business, your marketing campaigns produce better results, and you suddenly know exactly what to say to a prospect. This is the culmination of all the power secrets for network marketing success.

Everything you need for massive network marketing success is contained in these twelve power secrets. However, failure or success is truly in your hands and is dependent on what you do with this knowledge. Obviously, I couldn’t include all of the information in each power secret or this would have been a very, very long article, so if you’re serious about building a large and lucrative network marketing business, you might want to pick up a copy of my new book by visiting www.RodNichols.com (store). However, even with all the information, it’s still up to you. Knowledge is power, but only when put into action, so the question is whether you are ready for success or not? If you are, then put this knowledge into action and in a few months to a few years you’ll enjoy the fruits of your labor – financial and time freedom.

The home-based internet promotion that is Best for You
Financial independence is what we all seek and although it isn’t easy to gain, it is unquestionably not impossible ; however, while testing different options do not forget to keep an unprejudiced attitude for all available options available.
home based internet marketing
While home working is many folks’s dream and many have even achieved it successfully, bear in mind that’s it no joke or in any way less complicated than a nine to five office job ; in fact, it will be much tougher especially at the start until you will begin to see some returns on your investment.
Many have invested in home based internet marketing, it doesn’t require a lot of capital and sometimes promises great returns ; be aware of people who don’t sound pragmatic and or promise ungodly quantities of money in a brief period.
The main thing in a home based internet promotion is the product you offer and along with it the services and compensations should the product not be up to the standard.
The major complaint in home based internet marketing has traditionally been the product isn’t what was initially promised or that it works in a pyramid system which eventually is bound to fall and leave a lot of sad people.
These are the main things one should be on the watch for and once those are secure and settled you can start your house based internet marketing full swing.
Successful systems to Make your house Based internet promotion Work
The largest difficulty with homeworking is getting motivated on the slow days and you’ll have a lot of slow days at the beginning until your business is up and running. Being your own chief permits you to do whatever you want whenever you need which also means if you do not want to do any work you can select not do so for a day or a week.That strategy however is what will make your business fail ; the number one rule of home-working is working harder each day as you are working for yourself and you will be the one benefiting from all the work.
inspire yourself daily, even on the slow days, find work in a self-employed capacity on the computer or otherwise that involves your house based network selling ; even doing research everyday will keep you busy and will definitely get you better informed.
Get yourself a room or even a corner in which you can set up your own office where you can go every morning even if you are in your pajamas; it is important that you create a working environment which will automatically make you think about work when you are there.
Home based network marketing will only work if you put your heart and soul in it and are not willing to give up no matter what; of course, it helps to have all your research done and invest in the right product at the same time.

Online Network Marketing business opportunity… Offers High income With every passing day, more folk are joining a internet network marketing online business opportunity because there is n’t any other area of operation where you can earn five or six figure income by spending such a small amount for a joining fee. A positive aspect of an internet promotion business opportunity is that it is long term orientated and many ordinary folk can financial freedom by putting in sincere and difficult work. While entering the business you will find that there are plenty of companies which are offering an internet promotion business opportunity. You have to be very careful while selecting those companies. You have to select a company that has been offering this network marketing business opportunity for a number of years. The company should be large and reputable. When joining, you should bear in mind that it’s not possible to build such a business within a short time span, like one year or less. It is for that reason that many folk do this as a part-time business. Once the business gets established, many folks quit their full time roles, only to enjoy the flavour of financial freedom. Success Tips in internet marketing Business Opportunity folk who are successful in this business always develop a group of personal characteristics. They’re : * a positive attitude towards the business that you have selected * a long term robust commitment in building the mlm business * patience and endurance as any sort of successful business takes effort and time to build and come to a concrete shape The best way to learn an internet promotion business opportunity is to do the business. Doing the business is the best teacher. The following are the steps to greatness in an internet marketing business opportunity : * Legitimate MLM Business The first step is to select a legit company which is large and has been in the business for ages. 10 to 20 years of operational history is the ultimate period of time. Before making it your life time income, you have to ensure that the life of the company will last. * Don’t quit you have to remember that you’ve got to sow the seeds to reap the harvest. Once you have selected the company and the internet promotion business opportunity which you have decided to pursue, don’t quit. * brief Defeat In our life and business, non-permanent failures will always be there and these help you to make you a more mature person. So, don’t get depressed by the failures of your network marketing business opportunity and carry on with your dream. Right now there is a new type of Home Based Business which is “Interent Network Marketing.” Which is combining the “pros” of Internet Marketing & Network Marketing… And by doing this they actually “offset” the “cons” of each other to form the Ultimate Home Based Business Opportunity that will chnage the Home Based Business Induistry forever.

The MLM Network Internet Network Marketing Opportunity : Watch for Schemes
When you hear the term MLM network marketing|internet marketing} opportunity, the word scheme doubtless isn’t far behind. It ’s right ; there are plenty of folk who state to have the ultimate MLM network marketing opportunity but it could be a scam ; there are plenty of schemes out there. For each scheme, there is a gullible person more than willing to relinquish their hard-earned money.
MLM stands for multi-level market}ing. In an MLM organization, each person makes money off the folk they recruit. By recruiting, you add to your team. Then, your team recruits for themselves. Pretty shortly, you have got a pyramid of folk under you. The best part, everybody earns money off the people they induct. The top of the pyramid, naturally, makes the most. That is’s what everybody in MLM associations hope to attain ; the head of the pyramid.
The schemes take this eventuality and use it on a fake product or idea. They make it sound great ; they promise the world with great money, cars and homes. Who wouldn’t say no?
here is how they work : For a tiny fee, you can join their MLM network marketing opportunity. Then, you can recruit more people and shortly, you’ll never need to work again. Sound familiar? That’s because MLM schemes are everywhere.
The explanation why everybody makes a claim to have the ultimate MLM network marketing opportunity, and the rationale why so many con artists choose it for their schemes, is because the concept of never having to work again feeds on the greediness in others. The con artists swear you’ll retire early. You may work little, if at all, and the earnings will be enormous, virtually ludicrous.
They show pictures of their senior members in fancy cars and fancy homes. They guarantee a repeated inflow of money, quickly, with little work. Of course, this seems too good to be true, and, often times, it is.
MLM Can Work
The thing is, with the right MLM internet marketing opportunity, money can be made. The trick to choosing the right opportunity, and staying away from schemes, is to do as much research as you can. Look at, and if feasible meet, the other members in the organization. Research the service or product. Identify its usefulness and if folks actually need it. Most of all, is the product or idea marketable?
disregard the gluttony inside of you. If it sounds too good to be true, it possibly is. However [*COMMA] if everybody else is making money and the service or product is truly marketable, then jump on board.
Remember, nothing in life is free. Accomplishment in this world takes work, dedication and patience. Don’t think that you are going to join an opportunity and get rich swiftly. It does occur, but not very often. Use your head and keep your eye on your money. If you want to join a good MLM internet promotion opportunity, then trust your instincts and do your analysis. You’ll save lots of time and lots of money

What’s an Online Network Marketing Opportunity?
You may hear the term multi-level marketing, or MLM. MLM online mlm internet network marketing is a favored structure for home business prospects. If you’re intending to start a home business with a Internet MLM Network Marketing Opportunity, it is important that you perform some research and find out what MLM online mlm internet network marketing is all about.
The Structure of online mlm internet network marketing
MLM network marketing companies all work in a corresponding fashion. The parent company has a product to offer its purchasers. The network marketer’s job is two-fold ; the 1st job of the network marketer is to find customers to buy the company’s product. For each product you sell, you keep a cut of the profits. The second job is to sign up folks into the MLM network marketing company. It feels like you would be hurting your business by recruiting more competition into the company, but basically, the people you induct to work under you end up giving you a slice of their profits. The more people you induct and train, the more money you may make as they find pre-eminence in the field. This makes your potential market infinite, as the people you work with have their own markets to tap.
MLM internet promotion is a particularly attractive business venture. With the spread of the web, the pool for future customers and business partners is truly infinite. Thru using the internet, the marketer can run a business from the comfort of his very own home. With the rising cost of gas, the chance of working at home is becoming more popular. Find an organization that offers a product you can get worked up about, do a little analysis, and decide if network marketing is for you.The advantages of Owning Your Own MLM network marketing Business.
Going into business, if it is MLM internet promotion or any other business, has multiple benefits for the entrepreneur. First, many business costs can be employed as a tax write-off, including the space in your home. The products your company offers are often offered to you at a reduced price.
You can make a good part time or full-time income with a MLM network marketing company, provided you are prepared to work conscientiously and use the coaching resources at your disposal. Just keep in mind that you will not get rich overnight. If you’re predicting making millions, you’ll be sadly disappointed. Owning your own business takes work and commitment. Make the commitment, and you can eventually find success with MLM network marketing!
There are only a handful of REAL Online Network Marketing Home Based Businesses.. You will want to be sure you find one that that does “not” just focus on Network Marketing, and at the same time focuses on the “pros” of Internet Marketing.
This is why “Internet Network Marketing” IS the best home based business opportunity.